In the US, it is sold in supermarkets and grocery stores, while in Europe they are still often found in restaurants and bars.
A Ketchup writer can be an ideal marketing person for some businesses. Instead of just buying products that they need, they could get creative with the idea of selling these products to their customers – whether it is a specific brand or an all-purpose product that everyone needs.
The rise of fast food culture has been one of the most significant changes in our society over the past few decades. It transformed into a modern way of life and consumers are now accustomed to having their snack with them wherever they go. These days, people also have aspirations to own a decent burger every day. To achieve this goal, they have to make sure that they have enough money in their pocket and an appetite for even more junk food on daily basis.
This article contains interesting statistics about the ketchup trend. According to research by Mintel, total UK sales of ketchup went up by 15% in 2016 compared to 2015 with ketchup being the most popular choice among British consumers (76%). According to media report The Telegraph, this is due to Millennials who are ditching their old school classics such as.
Ketchup is a condiment that is widely available in most supermarkets. Almost every restaurant and bakery in New York has ketchup on the menu. If a customer wants to order ketchup, they need to buy it themselves. Ketchup products are frequently stocked at supermarkets, but sometimes one has to go to the regional store for them. The competition between different brands of ketchup makes it difficult for the person who owns this brand to stay on top of the market and deliver their product in the best way possible. In this paper we study a specific brand and analyze its brand awareness and purchase intention among consumers from different age groups, ethnic backgrounds, income levels and gender subgroups.